ARTALK - About us

The scope of the ARTALK project

Endless source of creation, part of our heritage as well as a fountain of innovation, Art is necessary; it rests at the core of our culture, of our modernity. Art makes us dream: like all beautiful dreams, like all our ideals, carries us, accompanies us, and encourages us.

This is precisely what makes it an irreplaceable communication tool. It can affect anyone, and addresses everyone. Neither marginal nor superfluous it speaks a universal language.

Artalk desires to advance this richness of sense and emotion that characterizes all aesthetic work, all artistic creation and return Art to its rightful position as a crucial element of the human experience, thanks to an active and engaged sponsorship.

For Artalk, to communicate or speak through art is to ensure understanding.

Artalk is therefore convinced that in its capacity as a creative force, Art has an integral place at the heart of a company’s mission, particularly within its communication strategy. Art as a form of supplementary communication, both internal and external, diversifies a firms marketing strategy and complements its public image, allowing it to develop durable relationships and invigorate its image: this is the core of the Artalk project.

The founding principles of Artalk

To provide our expertise in the fields of communications, event planning and audiovisuals.
To enhance values by placing at a company’s disposal the opportunity to promote talented artists.
Offer the possibility of combining the skills of artists from various fields to create audacious events of excellent quality.
Specialize in the development of new media and innovative modes of communication.
Make art more accessible to all and integrate it within our daily lives.
Honor one of the fundamental values conveyed by our culture in general and Art in particular – pleasure – to both give and receive pleasure, by surrounding ourselves with beautiful and aesthetic objects of value.

Conclusion

In the name of this ideal and philosophy, - that Art is not on the margins of society nor of contemporary economic issues, rather it is a vital part of our lives and should be accessible to all -, Artalk intends to become a bridge between these two great traditions: artistic creation and entrepreneurial spirit.